17 June 2020
Zinc Media Group has announced the launch of a new division which will create programmes and content for advertisers and brands, and support the Group’s traditional TV business with potential new revenue models. It will leverage all the experience within Zinc’s TV businesses to deliver high quality, brand-funded, unscripted film and audio content across television and digital platforms.
The division will be led by sponsorship and brand specialist Dominic de Terville as Branded Content Director. In this new role, de Terville will be responsible for developing commercial partnerships with brands, agencies, broadcasters, media owners, publishers and platforms, bringing premium editorial and trusted storytelling together with brand purpose to create stand-out content.
Mark Browning, CEO, Zinc Media Group, says: “In times of economic contraction brands and advertisers look to make their spend go further. Brand-led content, content marketing and advertiser-funded programming will all come to the fore again in the next 18 months. Brands, broadcasters and creators are increasingly working together to bring prime-time TV, multi-channel and social-first content to life, which in turn creates new revenue streams for the funding of content. As well as being one of the market leaders in factual, Zinc Media Group’s TV businesses have a consistently rich seam of editorial ideas. This new role will bring Zinc’s premium storytelling creativity to buyers in brands, agencies, and media owners, and commercial partnerships to our TV shows where there is an opportunity.
“Dominic has more than 20 years’ experience of delivering excellence in brand partnerships, so he knows this space inside out. Diversifying our client base and finding new ways to engage and entertain audiences is a key part of Zinc’s growth strategy, so we are delighted to appoint Dominic to such an exciting new role.”
Brand and sponsorship specialist de Terville has created commercial partnerships across all media platforms. Previously as Head of Brand Partnerships at Zodiak Active, the branded content and digital division of Zodiak Media, he worked with media owners and advertisers including Domino’s Pizza, Emirates, Jack Daniels, Ferrero and Renault. In his 13-year career with BSkyB, culminating in the role of Sponsorship Controller, de Terville worked on some of the largest broadcast sponsorship deals, media-owner brand partnerships and advertiser-funded programmes in the UK, and was instrumental in delivering content-led opportunities for blue chip clients including Coca-Cola, Diageo, Electronic Arts, LVMH, Panasonic, Nike, Nissan and Vodafone. His experience also includes securing brand funding partnerships for TV programmes broadcast on multiple UK and international channels, whilst Sales Director at Krempelwood, including How to Take Stunning Pictures for Channel 5 (Panasonic) and World Cup documentary How to Win The FIFA World Cup for ITV and 15 further territories worldwide (Castrol). He comes fresh from his brand partnerships company, Playbook Media, which focuses on content and experiential brand partnerships in arts and culture, entertainment, lifestyle and sport for clients such as LEON Restaurants, and Time Out. De Terville has just launched a new digital content publishing platform on behalf of restaurant brand LEON built around the company’s core values and purpose. In his new role which he takes up on 1 July, de Terville will lead a new content creating division within the recently enlarged Zinc Communicate business.
Dominic de Terville says: “Today’s more conscious consumer increasingly gives careful consideration to the purpose and values of a brand before buying their products. More than ever, brands need effective ways of engaging consumers whilst optimising investment. Skillfully crafted content is the most articulate way of communicating a brand story and a highly effective and cost-efficient way of driving engagement.
“With an increasing recognition that both brands and media owners can develop content for consumers that is mutually beneficial, it’s a very exciting time to be joining Zinc Media. With an impressive track record of creating award-winning TV content, reputation for purpose-driven storytelling and compelling creative ambition, Zinc has huge potential as a supplier in the branded content space.”
Zinc Media Group produces content for UK and US broadcasters from its bases across the UK. With offices in London, Glasgow, Aberdeen, Belfast, Manchester, Macclesfield and Bristol, it is home to six leading factual TV production brands: Blakeway, which makes both TV and audio content; Blakeway North; Brook Lapping; Films of Record; Reef; and Tern Television; as well as Zinc Communicate, a leading marketing communications agency.
The launch of this division is part of the wider Zinc Media Group transformation plan announced by the CEO at the end of 2019.