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16 March 2021

Zinc Media Group has announced a brand refresh for its TV labels, which includes new brand identities for three of its TV labels, as part of the ongoing transformation of the company. The branding exercise aims to make it easier for the market to better navigate the wide range of factual programming that comes from the Group.

Blakeway Productions, Brook Lapping and Films of Record all receive new identities as part of the exercise.

Greg Sanderson, Director, London Television, Zinc Media Group, says: “These three TV labels represent a huge part of our creative heritage and an equally important part of our creative future. Their new brands give each label a strong, individual identity and we are really pleased with the outcome, the modern and stylish designs and their clarity mirroring where each of the labels is heading creatively.

“Those new logos, coupled with the brand refresh for Tern Television and the recently-launched Red Sauce brand, gives us a portfolio of brands which better illustrates to the market our labels’ distinctive personalities.”

Blakeway is the home of high-quality specialist factual programmes focusing on history, archaeology, natural history, arts and music. With shows such as Lost Cities with Albert Lin for National Geographic; Henry VIII: Man, Monarch, Monster for Channel 5; Peter Sellers: A State of Comic Ecstasy for the BBC; and Curious Life and Death of… for Smithsonian; Blakeway is known for productions driven by a creative visual style and a commitment to making films that are both entertaining and highly ambitious. Its portfolio reveals a history of working with everyone from national institutions, national treasures and visionary artists to vulnerable people in highly sensitive circumstances. Blakeway has won awards in every major television award ceremony – BAFTAS, Griersons, Royal Television society awards and Emmys. Blakeway’s award-winning audio production arm has a long and successful track record of delivering work across all media platforms including podcasts including Going Viral for the Wellcome Trust, Great Thinkers for the British Academy and Shobana Jeyasingh Dance and Bettany Hughes’s 10 Places for the National Trust.

Brook Lapping is the home of exceptional current affairs and investigations. A multi-award-winning producer, Brook Lapping has been making high-end current affairs documentaries for over 20 years. Originally famous and arguably most noted for its landmark series on international politics, its output now spans the whole of current affairs and Investigations. From the first of the company’s major international series, The Second Russian Revolution, shown in 31 countries and Watergate, first broadcast on BBC2 in the UK, which won for Discovery US its largest audience ever for a documentary series, the company has made many series including Iran And The West; Putin, Russia And The West, The Iraq War; Inside Obama’s White House and Inside Europe: 10 Years of Turmoil which broadcast across the world during the UK’s Brexit Negotiations; and the recent Castro: Cuba vs the World and The Hunt for Gaddafi’s Billions. It has also made a number of award-winning features for BBC Radio 4 through Brook Lapping Radio.

Films of Record, the home of outstanding access documentaries, has a reputation which has earned them access to the biggest institutions – from the MoD and the RAF to Great Ormond Street Hospital and Network Rail – and compelling individual stories with high profile subjects like actor David Harewood. Its productions include the highly-acclaimed David Harewood: Psychosis And Me for the BBC Two; Fighter Pilot: The Real Top Gun, with exclusive access to the Royal Air Force’s brand new £100 million F35 fighter programme, for ITV; and BAFTA-nominated Great Ormond Street for BBC Two.

Tern Television is one of the UK’s leading Nations independent production companies. Specialising in high-end documentaries, crime, history, science, arts, adventure and popular lifestyle formats from its bases in Scotland and Northern Ireland, its recent productions include: the RTS-winning The Secret Life of Landfill for BBC Two; Emergency Helicopter Medics, the hit ‘access all areas’ series for Channel 4; Vinnie Jones Russia’s Toughest for National Geographic Channel; Inside the Zoo for BBC Scotland and BBC Two; Bone Detectives: Britain’s Buried Secrets for Channel 4; and Britain’s Lost Masterpieces for the BBC.

These new and refreshed brand identities will sit alongside that of Red Sauce. Zinc’s home of popular factual, factual entertainment and formats from London and the Regions, led by Tom Edwards, was launched in autumn last year.

Part of the wider Zinc Media Group transformation plan announced by the CEO at the end of 2019 – in particular its commitment to culture and creative renewal – the rebranding communicates the distinctive nature of each of the Group’s labels.

Greg Sanderson adds: “Each of our labels brings something distinctive to the market – whether it’s the ‘clever pleasure’ exemplified by Blakeway; Brook Lapping’s ability to secure unique levels of exclusive access; Films of Record’s storytelling from places you’d never normally encounter; the innovation and populist integrity of Tern; or the smart, playful and entertaining Red Sauce. Our labels are also trusted by those who take part in our programming and those with whom we collaborate. We are delighted to be able to communicate our brands’ propositions more clearly through their new branding.”

Graphic design agency The Brightside oversaw the development of all redesigns, working alongside digital agency Beam Digital, who created new web presences for each of the Group’s labels.