Communicating the launch of the new tea microsite to staff and customers
zinc produced a microsite to re-launch Ahlstrom’s existing tea bag substrate portfolio. New colours and illustrations highlight the benefits of the product range in a visually dynamic way. The integrated launch included both an online campaign to promote the website and the new video, and traditional offline media including brochures, posters and exhibition stands. The campaign was very well received by both the client and the market.