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Feed our Senses

Brand impact & reputation management

Raising awareness of the brand's genuine commitment to helping babies eat healthy and balanced food  

The Feed our Senses campaign enabled babies to use their senses to explore and discover varieties of food, and offered parents tools to provide their children with a healthy start in life.

Feed our Senses introduced babies and toddlers to different foods through sensorial play, games, songs and rhymes. Parents and nursery staff were provided with techniques for making food and eating an enjoyable activity for babies.

At launch, over 2,500 nurseries signed-up to the programme. Ella’s Kitchen increased its brand presence and enhanced its reputation as a provider of healthy, organic and tasty food.

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