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Blakeway for Channel 4

Dispatches went undercover to investigate the secrets of the sports retailer's success

Over 2 million viewers and trending on Twitter, the biggest Dispatches audience in more than two years

The Secrets of Sports Direct explored the hidden cost of the clothes, shoes and discount gear that have helped the chain buck the trend on the high street, making billions for its elusive owner Mike Ashley, one of Britain’s richest men.

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